IT TAKES TWO
Kyndryl is an IT company. Sounds exciting, huh? It actually turned out to be pretty interesting. We were tasked with creating their first campaign aimed at CIOs. We learned that the demands of running their daily IT operations while also accelerating their digital transformation for tomorrow can be overwhelming. It can make any CIO feel like they're doing the job of two people. However, with Kyndryl, we ensured they understood they always had the support to do both at the same time.